Collective is a co-working space in downtown Leesburg, VA, located above a local coffee shop, designed to bring people together in a playful and welcoming environment. The brand needed to feel friendly and approachable, while also giving a sense of structure and trust for a productive work setting.

I created a visual identity that balances warmth and professionalism, applying it across promotional assets, printed materials, website and membership setup, as well as vinyl signage and wayfinding. The resulting visuals feel inviting, energetic, and cohesive—reflecting both the community spirit of Collective and its reliable, supportive work environment.