Goosecup Coffee & Bar is a vibrant all-day café and cocktail bar in Leesburg, VA, rooted in a desire to bring exceptional coffee and community-driven hospitality to their town. Their co-founder Zaara brought a strong interior-design sensibility and an appetite for a brand that felt fun, modern and grounded. To reflect that vision, I developed a visual language built around a bold logo, expansive color palette and an illustration system that leaned into warmth and personality.

Over time I worked with Goosecup across every touchpoint – from web design to menus, coffee-bag packaging, signage and more – to ensure the brand could grow alongside the business. The result is an identity that’s as welcoming and lively as the space itself, blending café ease with a memorable look and feel.