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BRANDING

Ann Arbor, MI

Summer 2024

Robot Studio is a multidisciplinary research program led by Patrícia Alves‑Oliveira that designs robots at the intersection of art, health, and human interaction. Drawing on the studio’s vision of robots that feel expressive, empowering and even a bit playful, I crafted a brand identity rooted in clean inorganic forms, mid-century modern geometry and bold RGB colour values. The logo and visual system incorporate sharp angles and modular shapes that nod to robotic structure, while the vibrant hues and unexpected layouts give the brand a friendly, imaginative edge. In essence, we translated the studio’s serious mission – enhancing human experience through robotics – into a visual language that feels dynamic, thoughtful and full of possibility.

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© 2023 by Blake Juras Design

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